Identive to Present Latest Trends in NFC Technology at NFC Solutions Summit

Identive Group, Inc. announced details of its participation at the NFC Solutions Summit, taking place May 22-24, 2012 in Burlingame, CA. The NFC Solutions Summit is a conference and showcase for near field communication technology organized by the Smart Card Alliance in partnership with the NFC Forum.

With the industry’s most extensive portfolio of infrastructure products for the emerging NFC ecosystem, Identive is playing a visible role as a sponsor of the event and as a thought leader in education sessions and panel discussions. The company also will be exhibiting its latest offerings for the NFC market.

On May 22, David Holmes, vice president Mobility & NFC Solutions for Identive, participated in a keynote plenary panel session entitled “NFC Beyond Payments: Will Identity and Data Exchange Services Outshine the Wallet?” This panel examined the many uses for NFC beyond payment and debate how these services will not just compete but also complement and expand the market for the digital wallet and mobile phone.

Also on May 22, Rob Zivney, vice president government & standards for Identive, participated in a media conference on the development of applications using NFC technology, along with executives from MasterCard Worldwide, Wells Fargo Bank and Inside Secure.

On May 23, Identive CEO Ayman S. Ashour will moderate a panel on NFC technology entitled “NFC Roadmap beyond Early Adoption,” with panelists from across the NFC hardware and software industry.

Also on May 23, Zivney, who serves on the Smart Card Alliance 2012/2013 Mobile & NFC Council Steering Committee, will speak about the role of smart tags and posters as vital key enablers of the burgeoning world of NFC applications and services for entertainment, retail, way finding and more.